It is important to understand what goes inside preparing a case study. To start writing a case study and ensuring that it has covered all the points required is not a small task. Students have to give in their best by analyzing the facts deeply and then present their views. Talking about drafting a case study on Adidas is a big short thing as it's a name in the sports industry.
It falls under the category of business case studies. You have to deeply analyze the brand like its history, growth, revenue, marketing, present status, ups & downs etc. It becomes crucial for students to present a high-quality case study so that they can secure their grades for the finals.
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Writing a case study on a global brand like Adidas can actually be really tough and tiring. It needs students to actually work on the concepts in detail and give their full time towards creating the best. When we say that you need to analyse a brand, what do you think needs to be done? Just going through a few pages? Well, we wish it could have been that easy.
But, it is not only about referring to web pages but also about reading other published papers and articles where you can find relevant data which is accurate and approved. We can't just mention theory on our own without even justifying the source.
Then there is a need to do actual surveys from where you get to know the reality. Various other methodologies get included when you have to prepare a case study.
Students often lack the energy and time to do all this research and therefore they want someone to help them. Some of them are unable to find relevant sources from where data can get collected. It’s ok as we understand the pain. It is always better to take help rather than submitting low quality work.
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Adidas is one of the most renowned sports brands that designs, produces and creates various sports accessories and clothing. Two brothers from Germany named Adi and Rudolf Dassler founded this company in 1924. The company's initial name was Dassler Shoes.
But later, in 1948 Rudolf left the company and went away to start his own company which he named Puma. Puma became one of the competitors of Adidas. Then, Adi changed the name of the company to Adidas from Dassler Shoes.
Adidas got its name registered in 1949. It started to gain a lot of popularity as one of the leading athletic footwear brands until 1972. In 1972, Nike was launched in the 1972 Olympics. But, Adidas was still doing fine. It again gained popularity when one of the famous hip-hop dance groups named Run-DMC wore the label and got it updated.
Adidas mainly focuses on the audience which is around 13-30 years of age belonging to sports or any other discipline. The rates of their products are affordable but the quality is of high end.
Earlier it was launched only for sports people who are into playing different sports, but then as per the changing trends, people of other disciplines also started purchasing the products due to its high quality. Adidas has kept its rates in such a range where middle-class people can also afford the products.
Its main target audience is teenagers who play different types of sports. Football is one of the sports where the demand for Adidas shoes was rising and the shoes are used till date. Then there is another type of audience who are not into sports. They go for the brand name and the looks of the shoes. This range of audience is generally between 16-25, both males and females.
Adidas is not picky about its outlets. Other than the original Adidas outlets, the brand products can be found in any of the high-street ranged shops. The sections may differ like fashion, football, footwear, swimwear, etc.
Adidas also allows online outlets like Asos to sell their pieces, based on their reputation and market value. The pricing strategy that Adidas adopt is a premium pricing strategy which comes in contrast with its competition i.e., Puma, Nike, etc. Adidas with its pricing depicts that it offers premium quality than other brands and it also offers a higher-end lifestyle than its competitors.
Adidas group has always been working on one spirit i.e., "make athletes perform better." The brand has been reaching out in the market with this motto and has connected with the sports industry like none other brands. Adidas has always kept its technologies and campaigns up to date. They launched a campaign with the slogan "impossible is nothing." They have sold this idea to their consumers really well.
Adidas uses strong PR skills to spread their brand awareness among people. They are into sponsorship and endorsements. Famous football celebrities like David Beckham and Lionel Messi have done brand endorsement for Adidas. This outshined their brand well.
Soon, apart from footwear, Adidas moved ahead and started its clothing line with tracksuits, hoodies, t-shirts, etc. The Rap Group Run-DMC also did a brand endorsement for Adidas. They released a song about Adidas named "My Adidas." In this song, they expressed their love for the clothing line of Adidas.
Adidas kept on changing with the trend like it started with just shoes but then slowly moved on to clothing line, then fashion, swimwear, etc. Adidas keeps on analysing the needs of its consumers and then jumps in the market from different angles. This also helps Adidas to get less affected by various market risks.
Adidas keeps on growing ahead with the innovations in its products. It provides an open platform for future growth and therefore it is different from its competitors. The brand works with different famous sports personalities in partnership so that its face can come upfront in different disciplines.
Adidas also has a rich association with the Olympic movement and they are proud to accept the fact that Adidas supports 26 out of 28 Olympic disciplines. This is something big and no other brand has been able to achieve it.
Adidas target market is expanding and it keeps on experimenting with its strategies. It works on advertisements with top known personalities and runs public relations campaigns. It also sponsored the FIFA World Cup 2002.
Here are some of the crucial points that got analysed under S.W.O.T Analysis of Adidas. If you feel at any moment that you need expert help, then our experts will immediately provide you with the best Adidas Case Study Help. You simply have to order from us and we will guide you through.
Whether it is SWOT analysis or pestle analysis, students find themselves in the mid of a sea where there is a lot of data but not the right techniques to sail through. They fail to understand which side they should start to paddle first and how they should dive in the right place. There are various types of issues that students face. We have mentioned some of those issues below.
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